Medical animations to support
communication, understanding and consent
How it works
click image to play
Designed to Improve
Explain my Procedure is designed to improve the Consent Pathway for patients and staff and to help meet professional standards on shared-decision making. Our animations educate and empower at the same time and are available in an increasing range of languages: English, Bengali, Polish, Hindi, Turkish, Arabic and Welsh.
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It does what it says on the tin
“Explain my Procedure does exactly what it says on the tin – but it does it so well, in such a calm, reassuring way that you can feel the worries of a hospital patient dissolving with every word.”
Jay, Innovate UK
“The Covid films were given free to ICUs around the country to help families, who could not visit due to lockdown, understand the treatments and procedures their loved ones were being given. The reassurance that must have brought to so many families is huge.”
Jay, Innovate UK
What students say
“These animations are great. They actually help us know what conversation to have with patients before a procedure and before we ask for their consent. I think all medical students should watch them as part of their basic education”.
Steven, 3rd year Medical Student
I feel in control
“I watched the animation with my son. For the first time we felt in control of what was happening”.
Janet, before her angioplasty
Its all about empowering patients
“Explain my Procedure is a real tool that allows people to take their time and share with family. It’s very scalable and reduces health inequalities. I think it really empowers the patient”.
Head of AI, NHSx
“I no longer need to explain everything from scratch, just answer questions that concern the patient. It has been transformative”
Abdul, ST6 Cardiology Registrar
“The Explain my Procedure videos condense a 20 minute explanation into 5 minutes and free up time to focus on what actually matters to patients. Especially useful if face to face not possible.”
Riyan, Specialist TAVI Nurse
“And I’m not surprised about the awards for Explain my Procedure. I think it’s a wonderful tool with so much potential. It genuinely supports shared-decision making, improves the consent pathway and helps meet the GMC Guidance.”
What Hospital Administrators say
“This is the best communication tool in the 11 years I have worked here”.
Ansar, Head of Scheduling Team Barts Health NHS Trust
What Researchers say
“Working with Explain my Procedure has been so smooth. The combination of clinical expertise and creativity makes them stand out from the crowd. Our animation on COVID testing has been viewed over 200,000 times in 5 months, has substantially improved study compliance and reduced participant queries. I recommend EmP unreservedly and would work with them again”.
Sam, IPSOS Mori
So much more effective than written information
“I think the final version of the child-parent animation is fantastic! It explains it really well and I think it is so much more effective than written information”.
Lisa, FH Specialist Nurse
University Hospitals Bristol NHS Foundation Trust
Hospitals using Explain my Procedure
St Bartholomew's Hospital
Royal London Hospital
Whipps Cross Hospital
Newham University Hospital
Homerton University Hospital
King George Hospital
University College Hospital
The Leeds Teaching Hospitals
Royal Brompton and Harefield
Southampton University Hospital
Swansea Bay University Health Board
Cardiff and Vale University Health Board
Princess Alexandra Hospital
Oxford University Hospitals
East Kent Hospitals
Belfast Health and Social Care Trust
Great Western Hospital
James Paget Hospital
Guy’s and St Thomas’ Hospital
East Suffolk and North Essex