Animations to support
communication, understanding and consent in medicine
“made by medics”
How it works
click image to play
Designed to Improve
Explain my Procedure supports shared-decision making in medicine. Every person’s circumstances are different and whilst we do not give individualised advice, our animations provide general information and are a starting point for discussion with your healthcare team. By providing animations in multiple languages languages (English, Bengali, Polish, Hindi, Turkish, Arabic, Nepali and Welsh) Explain my Procedure seeks to be inclusive and empowering.
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It does what it says on the tin
“Explain my Procedure does exactly what it says on the tin – but it does it so well, in such a calm, reassuring way that you can feel the worries of a hospital patient dissolving with every word.”
Jay, Innovate UK
“The Covid films were given free to ICUs around the country to help families, who could not visit due to lockdown, understand the treatments and procedures their loved ones were being given. The reassurance that must have brought to so many families is huge.”
Jay, Innovate UK
What students say
“These animations are great. They actually help us know what conversation to have with patients before a procedure and before we ask for their consent. I think all medical students should watch them as part of their basic education”.
Steven, 3rd year Medical Student
I feel in control
“I watched the animation with my son. For the first time we felt in control of what was happening”.
Janet, before her angioplasty
Its all about empowering patients
“Explain my Procedure is a real tool that allows people to take their time and share with family. It’s very scalable and reduces health inequalities. I think it really empowers the patient”.
Head of AI, NHSx
“I no longer need to explain everything from scratch, just answer questions that concern the patient. It has been transformative”
Abdul, ST6 Cardiology Registrar
“The Explain my Procedure videos condense a 20 minute explanation into 5 minutes and free up time to focus on what actually matters to patients. Especially useful if face to face not possible.”
Riyan, Specialist TAVI Nurse
What Hospital Administrators say
“This is the best communication tool in the 11 years I have worked here”.
Ansar, Head of Scheduling Team Barts Health NHS Trust
What Researchers say
“Working with Explain my Procedure has been so smooth. The combination of clinical expertise and creativity makes them stand out from the crowd. Our animation on COVID testing has been viewed over 200,000 times in 5 months, has substantially improved study compliance and reduced participant queries. I recommend EmP unreservedly and would work with them again”.
Sam, IPSOS Mori
So much more effective than written information
“I think the final version of the child-parent animation is fantastic! It explains it really well and I think it is so much more effective than written information”.
Lisa, FH Specialist Nurse
University Hospitals Bristol NHS Foundation Trust
Supporting research and randomised trials
“Outstanding work – sets a new standard for trials – especially those involving complex ideas”.
Professor Rod Stables
Clinical Lead BHF CRC
Informative and engaging
“I have been really impressed with Explain my Procedure and the animation they produced. It met the clients brief and the final result is both informative and engaging. The team took time to fully understand the client’s requirements and worked hard to ensure the process went as smoothly as possible. The expertise they provided was invaluable and they were a pleasure to work with. I would happily recommend them”.
Kirsty, Ipsos MORI
They help patient help doctors
“These animations give patients the tools they need to have better conversations with their doctor from the first appointment. Used early in the decision-making process, they help patients help doctors to practise in line with our guidance”.
Lead on GMC’s Decision making and consent guidance
Professional, Responsive and Helpful
As chief investigator of the BRITISH study, having some tools to make the consent process both more efficient and achieve better understanding for patients in the trial is a big advantage. The explainmyprocedure video achieves just that. The team were very professional, responsive and helpful from the start and through conception, design and production.
I can highly recommend their service.
Andrew Flett, Southampton
Hospitals using Explain my Procedure
St Bartholomew's Hospital
Royal London Hospital
Whipps Cross Hospital
Newham University Hospital
Homerton University Hospital
King George Hospital
University College Hospital
The Leeds Teaching Hospitals
Royal Brompton and Harefield
Southampton University Hospital
Swansea Bay University Health Board
Cardiff and Vale University Health Board
Princess Alexandra Hospital
Oxford University Hospitals
East Kent Hospitals
Belfast Health and Social Care Trust
Great Western Hospital
James Paget Hospital
Guy’s and St Thomas’ Hospital
East Suffolk and North Essex
Harrogate District Hospital
Liverpool Heart and Chest Hospital
Worcester Acute Hospitals NHS Trust
Dartford and Gravesham NHS Trust
Imperial College Healthcare NHS Trust
Barnsley Hospital NHS Foundation Trust