Animations to support
communication and understanding in medicine

How it works


https://vimeo.com/355554906

click image to play

Designed to Improve


Explain my Procedure supports shared-decision making in medicine. Every person’s circumstances are different and whilst we do not give individualised advice, our animations provide general information and are a starting point for discussion with your healthcare team. By providing animations in multiple languages languages (English, Bengali, Polish, Hindi, Turkish, Arabic and Welsh) Explain my Procedure seeks to be inclusive and empowering.

🇬🇧 🇧🇩 🇵🇱 🇮🇳 🇹🇷 🏴󠁧󠁢󠁷󠁬󠁳󠁿 🏳️



It does what it says on the tin

“Explain my Procedure does exactly what it says on the tin – but it does it so well, in such a calm, reassuring way that you can feel the worries of a hospital patient dissolving with every word.”

Jay, Innovate UK

Supporting Families

“The Covid films were given free to ICUs around the country to help families, who could not visit due to lockdown, understand the treatments and procedures their loved ones were being given. The reassurance that must have brought to so many families is huge.”

Jay, Innovate UK

What students say

“These animations are great. They actually help us know what conversation to have with patients before a procedure and before we ask for their consent. I think all medical students should watch them as part of their basic education”.

Steven, 3rd year Medical Student

I feel in control

“I watched the animation with my son. For the first time we felt in control of what was happening”.

Janet, before her angioplasty

Its all about empowering patients

“Explain my Procedure is a real tool that allows people to take their time and share with family. It’s very scalable and reduces health inequalities. I think it really empowers the patient”.

Indra Joshi,
Head of AI, NHSx

Trainee Doctor

“I no longer need to explain everything from scratch, just answer questions that concern the patient. It has been transformative”

Abdul, ST6 Cardiology Registrar

Specialist Nurse

“The Explain my Procedure videos condense a 20 minute explanation into 5 minutes and free up time to focus on what actually matters to patients. Especially useful if face to face not possible.”

Riyan, Specialist TAVI Nurse

What Hospital Administrators say

“This is the best communication tool in the 11 years I have worked here”.

Ansar, Head of Scheduling Team Barts Health NHS Trust

What Researchers say

“Working with Explain my Procedure has been so smooth. The combination of clinical expertise and creativity makes them stand out from the crowd. Our animation on COVID testing has been viewed over 200,000 times in 5 months, has substantially improved study compliance and reduced participant queries. I recommend EmP unreservedly and would work with them again”.

Sam, IPSOS Mori

So much more effective than written information

“I think the final version of the child-parent animation is fantastic! It explains it really well and I think it is so much more effective than written information”.

Lisa, FH Specialist Nurse
University Hospitals Bristol NHS Foundation Trust

Supporting research and randomised trials

“Outstanding work – sets a new standard for trials – especially those involving complex ideas”.


Professor Rod Stables
Clinical Lead BHF CRC

Informative and engaging

“I have been really impressed with Explain my Procedure and the animation they produced. It met the clients brief and the final result is both informative and engaging. The team took time to fully understand the client’s requirements and worked hard to ensure the process went as smoothly as possible. The expertise they provided was invaluable and they were a pleasure to work with. I would happily recommend them”.

Kirsty, Ipsos MORI

They help patient help doctors

“These animations give patients the tools they need to have better conversations with their doctor from the first appointment. Used early in the decision-making process, they help patients help doctors to practise in line with our guidance”.

Yael Bradbury
Policy Manager
Lead on GMC’s Decision making and consent guidance

Hospitals using Explain my Procedure

St Bartholomew's Hospital

Royal London Hospital

Whipps Cross Hospital

Newham University Hospital

Homerton University Hospital

Whittington Hospital

King George Hospital

Queen's Hospital

University College Hospital

The Leeds Teaching Hospitals

Royal Brompton and Harefield

Southampton University Hospital

Swansea Bay University Health Board

Cardiff and Vale University Health Board

Princess Alexandra Hospital

Oxford University Hospitals

East Kent Hospitals

Belfast Health and Social Care Trust

Great Western Hospital

Addenbrookes Hospital

James Paget Hospital

Guy’s and St Thomas’ Hospital

East Suffolk and North Essex

Harrogate District Hospital

Liverpool Heart and Chest Hospital



Custom Creations


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